Cherry Crush
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2010 | 2009

2 items from 2010

Blu E-Cigarettes' Fruit Flavors Now as American, Tasty as Apple Pie

22 March 2010 12:33 PM, PDT | Fast Company | See recent Fast Company news »

Blu, purveyors of e-cigarettes to non-Na'avi people, is teaming up with Johnson Creek to provide all its electronic cigarette e-liquids. Blu's alcopop-esque flavors of Cherry Crush, Vanilla, Magnificent Menthol, Java Jolt, and Vivid Vanilla--oh, and let's not forget Classic tobacco for all you wannabe cowboys out there--are now to be manufactured in the U.S. Johnson Creek's own flavors, Original, and Red Oak, will be available for Blu from next month.

Although marketed as a device for quitting smoking, it seems that electronic cigarette manufacturers may be targeting the younger end of the market--indeed, hoary old Marlboro man aside, most of the "smokers" on Blu's Web site are more than youthful--don't expect to see Joey Tribbiani's agent, Estelle, on this. They're DJs, Martini drinkers, and what looks like students at an airport on their way to Spring Break.

At the beginning of this year, Jerry Brown, California's Attorney General, filed »

- Addy Dugdale

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E-Cigs: Taste the Rainbow, Crave the Rainbow

15 January 2010 11:47 AM, PST | Fast Company | See recent Fast Company news »

Remember bubble gum cigarettes? We do too! So imagine our excitement when we learned that same great flavor had come back, this time in nicotine form! Web-based company Smoking Everywhere hawks e-cigarettes, a supposedly safer electronic cigarette that can even be used to help you quit, in fun flavors like bubble gum, strawberry, and peaches and cream.

Wait a second. You mean kids might like them, too? Hmmm...

Maybe that is why California Attorney General Jerry Brown filed suit against the company this week after it failed to create an age verification system to keep minors off its Web site. It is the second legal salvo against Smoking Everywhere. Oregon made the same move last year.

But smoking e-cigarettes are still so much safer, right? A tiny battery just vaporizes some nicotine-laced liquid for you to puff on. Turns out, those claims aren't really substantiated because the Fda has never fully tested the products. »

- Ben Paynter

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2010 | 2009

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