"Fantasy" was one of the first shows from Columbia Pictures Television to carry the following byline beneath the torch lady logo at the end of the show: "A unit of The Coca-Cola Company." Coke purchased Columbia Pictures in June 1982 and owned the studio until August 1987, when Coke spun Columbia off into its own independent company again, this time known as Columbia Pictures Entertainment, Inc. This arrangement lasted until September 1989, when current owner Sony Corporation purchased Columbia outright. (Under Sony's aegis, Columbia Pictures Television continued under that name until September 1996, when the company became Columbia TriStar Television. Six years later, in September 2002, the company assumed its current identity as Sony Pictures Television.)
In June 1983, Carl's Jr. and Hardee's Restaurants launched a lavish "Fantasy" promotional "tie-in" sweepstakes campaign. Unfortunately, it didn't help to save the show before its cancellation four months later.