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1 item from 2011

Govinda talks about film promotion

8 November 2011 11:37 AM, PST | Bollyspice | See recent Bollyspice news »

Comedy veteran Govinda, who is now attempting his second run at Bollywood success following a brief detour into a short lived political career, says that though the nature of the Hindi film industry has changed since he started out, he wants to “remain an actor all my life”. One of the major things the actor has learned about the contemporary film business is the importance of the promotions machine.

“Publicity drama has become a very important part for any film now. It is an important element. That’s the only reason why some of my previous movies didn’t do well.” says the actor – whose recent forays into film have included Do Knot Disturb, Naughty@40, Life Partner and Money Hai Toh Honey Hai. Unfortunately, none of these films replicated the runaway success of Partner, the film that marked Govinda’s return to the film industry following a stint in Congress representing Mumbai North. »

- Vanessa Barnes

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