Broadcasting "can be an engine for profits," said executive chairman Charles Koppelman on a conference call.
A recent deal to get the day-time Martha Stewart show and other Mslo programming on the Hallmark Channel will allow Stewart to reach viewers and advertisers via a fixed time slot and reruns, build up more talent and showcase the company's merchandise, Koppelman told analysts on the call.
However, first-quarter TV advertising revenue will be down, management said due to the "Martha Stewart Show" and certain timing issues.
Fourth-quarter revenue rose 20% to $87.6 million -- the first gain since the second quarter of 2008.
Broadcasting revenue increased from $11.1 million in the year-ago period to $14.3 million in the fourth quarter driven by higher product integration revenue at the "Martha Stewart Show.