6.8/10
2,942
5 user 31 critic

Generation P (2011)

A chronicle of the rise of the advertising industry in Post-Soviet Russia.

Director:

Writers:

(screenplay), (screenplay) | 1 more credit »
1 win & 4 nominations. See more awards »
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Cast

Credited cast:
...
...
Leonid Azadovsky
Andrey Fomin ...
Morkovin
...
Gireyev
...
Farseykin
...
Vovchik
...
Malyuta
...
Kolya Smirnov
Leonid Parfyonov ...
TV Journalist
Aleksandr Gordon ...
Khanin
Amaliya Mordvinova ...
Lena
Andrey Vasilev ...
Savin (as Andrei V. Vasilyev)
Yuriy Safarov ...
Gussein
Igor Grigoriev ...
Ad agency owner
Rest of cast listed alphabetically:
Yuliya Bordovskikh ...
Televeduschaya
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Storyline

Generation P is at once a comedy, a tragedy and a historical epic about the rise of a poet-turned-copywriter through Russia's nascent advertising business in post-Communist Moscow, to the chief "creative" behind the virtual world of Russian politics. Written by Generation P

Plot Summary | Plot Synopsis

Genres:

Comedy | Drama | Sci-Fi

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Details

Official Sites:

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Country:

|

Language:

Release Date:

16 November 2012 (USA)  »

Also Known As:

Wow!  »

Box Office

Budget:

$7,000,000 (estimated)

Opening Weekend:

$6,724 (USA) (16 November 2012)

Gross:

$6,724 (USA) (16 November 2012)
 »

Company Credits

Production Co:

,  »
Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Color:

Aspect Ratio:

2.35 : 1
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Did You Know?

Trivia

Konstantin Khabenskiy turned down the role of Babylen Tatarsky. Than it went with Vladimir Epifantsev. See more »

Goofs

In the opening scene depicting the late 1980s USSR a street musician is holding a cordless microphone - an incredibly expensive piece of equipment at that time. Even popular Soviet musicians, gathering stadium sized audiences complained they couldn't afford them. See more »

Connections

References Brother (1997) See more »

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User Reviews

 
localizing Che Guevara for Russia
28 July 2016 | by (Portland, Oregon, USA) – See all my reviews

Viktor Ginzburg's "Generation P" is a satire on advertising, and the free-for-all that took over Russia after the Soviet collapse. My favorite scene is where the main character imagines Che Guevara showing him how mass consumerism destroys the soul and turns one into a robot watching TV all day (like the characters in Mike Judge's "Idiocracy").

A lot of the movie is filmed so that the audience isn't sure if the action is real or imagined (those mushrooms suggest the latter). And then there's the title. The P could stand for pop, Pepsi, Panasonic, or something else of that ilk. Empty prospects for the generation that saw Boris Yeltsin shell the parliament building that he had previously defended, and then use the constitutional crisis to establish a nearly monarchical government.

I recommend the movie. The main character's immersion in one of the sleaziest worlds of all makes for an intense story. Really good one.


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