A chronicle of the rise of the advertising industry in Post-Soviet Russia.



(screenplay), (screenplay) | 1 more credit »
1 win & 2 nominations. See more awards »
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Credited cast:
Leonid Azadovsky
Andrey Fomin ...
Kolya Smirnov
Leonid Parfyonov ...
TV Journalist
Aleksandr Gordon ...
Amaliya Mordvinova ...
Andrey Vasilev ...
Savin (as Andrei V. Vasilyev)
Yuriy Safarov ...
Igor Grigoriev ...
Ad agency owner
Rest of cast listed alphabetically:
Yuliya Bordovskikh ...


Generation P is at once a comedy, a tragedy and a historical epic about the rise of a poet-turned-copywriter through Russia's nascent advertising business in post-Communist Moscow, to the chief "creative" behind the virtual world of Russian politics. Written by Generation P

Plot Summary | Plot Synopsis


Comedy | Drama | Sci-Fi



Official Sites:





Release Date:

16 November 2012 (USA)  »

Also Known As:

Wow!  »

Box Office


$7,000,000 (estimated)

Opening Weekend:

$6,724 (USA) (16 November 2012)


$6,724 (USA) (16 November 2012)

Company Credits

Production Co:

,  »
Show detailed on  »

Technical Specs


Sound Mix:


Aspect Ratio:

2.35 : 1
See  »

Did You Know?


Konstantin Khabenskiy turned down the role of Babylen Tatarsky. Than it went with Vladimir Epifantsev. See more »


Mercedes-Benz S-class shown in the film has clear turn indicators, a feature that appeared after a mid-90's restyling, while the time depicted is 1993. See more »


References Brother (1997) See more »

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User Reviews

Masterpiece in its own right
30 January 2015 | by (Russia) – See all my reviews

This movie enchants with its honesty and surprises with its ingenuity. It shows an art-house-like alternative reality, which is an illusion. Unlike art house the movie has a clear message and meaning, you just have to look deeper. The alternative reality is also not really alternative, most of it is Russian reality now. Essentially, if you are a fan of seeing things through the glasses of irony and satire, you are not afraid to wonder what is really going on in the world behind the mask of show and propaganda, the movie is for you. I can't say it's about Russia only; it is a certain view of the world illustrated by the example of Russia. What country doesn't know lost generations, brain-washing and power play? Do not expect to be satisfied. The story leaves much room for thought and conclusions. Pelevin fans would be thrilled, those who didn't read the book will enjoy the movie nonetheless. It would be wrong to compare it to the book, because this is the kind of book that is next to impossible to be screened, yet the director managed to do it with flying colors. Besides, I can hardly think of any Russian movie with so much cursing, which makes the presented reality even more real. Whatever your impressions of the movie, it is definitely worth your time.

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