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2014 | 2013 | 2010

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NBC Is First TV Network to Buy Facebook Video Ads (Exclusive)

7 May 2014 10:15 AM, PDT | Variety - TV News | See recent Variety - TV News news »

NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — “Rosemary’s Baby,” “The Night Shift” and “Undateable” — becoming the first television network to use the social media company’s autoplay video ads.

The Peacock is looking to build awareness ahead of the TV premieres later this month, and Facebook is the biggest and best place to do that, said NBCUniversal VP of media Kjerstin Beatty. The social site now averages more than 150 million daily active users in the U.S.

“Facebook — the scale alone there — the ability to deliver as many eyeballs as we’re doing today, it’s really hard to find that anywhere else,” she said in an interview. The video ads are like a regular Facebook ad promo “on steroids,” Beatty added.

The NBC campaign kicked off at 12:01 a.m. Eastern Wednesday and runs for a 24-hour period. The ads will show »

- Todd Spangler

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2014 | 2013 | 2010

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