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Since B-Boys first propelled them out of the New York City playgrounds in the 70's, sneakers have morphed from a tool for athletic performance to Hip Hop's cornerstone symbol of cool and an object of obsession for sneakers collectors world wide. Analyzing this global pop culture phenomenon, JUST FOR KICKS is the first film of its kind to present the underlying culture and personalities that fueled this fashion revolution and its $26 billion global market. Far from a formal history of the sneaker industry, JUST FOR KICKS offers a fun and colorful insider's history of hip hop's most treasured fashion item; revealing behind the scenes stories with exclusive testimonies, never before seen footage and the charismatic personalities that have come to influence pop culture. Written by
I am an avid shoe collector and have been this way for years. I go on forums and talk about shoes. I got my first job the summer of last year, just to get two pairs of shoes. I applied for a job at a major shoe retailer just to get first dibs and a discount for Christ's sake. Shoes are a big deal for me. So when I heard about Just for Kicks I was excited. Another thing, I am an aspiring filmmaker and my dream project is a documentary, like this, that caters to people like me. And unlike a lot of other documentaries I've seen, I wanted to do something that dug deep into this culture.
Just for Kicks is one of the greatest documentaries, and not to mention most insightful, that I've ever seen in years. I never sat through a movie that almost felt like it was made for me. Another thing is that my knowledge of shoes is so vast and it never occurred to me that this movie would teach me things that I didn't already know. It covered so much on the culture, from Run D.M.C. claiming their possessions on "My Adidas" to the Air Force One phenomenon of recent.
I had an idea for a sneaker documentary myself and as of recent I started doing more research to find out what I didn't know and champ all the other documentaries. But now, I feel like I can't beat this movie. This is top of the notch and no other film can document this movement as well as it was documented in Just for Kicks. Interviews with huge figures in this culture such as Scoop Jackson, Bobbito Garcia and the greatest designer of all time Tinker Hatfield gave this film a huge plus.
This film serves as a historic recording of this culture that can be very beneficial to those wanting to start this hobby. I strongly recommended this film to those people and those nostalgic collectors that like looking back at these images and reflecting on the past.
Just for Kicks - **** out of ****
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