BELIEVE, the ultimate multi-level marketing mocumentary. The film follows Adam Pendon, a struggling laid-off steel mill worker, who unwittingly rises to fame and fortune in the ranks of multi-level giant, Believe Industries. Through Adam, enter the mysterious and hilarious world of MLMs and the people who inhabit it. Written by
I saw this movie at a local film festival and, to be honest, I wasn't expecting much. Usually, the films I've seen at festivals had something to be desired but I was completely surprised by this one.
I'm not much of an enthusiast for documentary film-making, but this one had a feature-film appeal. The opening scene was so perfectly done that I was captivated and drawn in, wondering what would happen next. The characters appeared very real to me; some were of the genuine down-to-earth type that I couldn't help but feel for them in their dire situations. Others were so fanatical and superficially vain that it made me laugh. Plus, each character's story kept me interested in them all the way to the end.
The pacing couldn't have been better. Each scene was very crisp and kept the pace of the film flowing smoothly. The dialog was real and thought-provoking; even quite hilarious at times. The cinematography was great--resembling how a documentarian would shoot his subjects with lots of closeups, capturing their facial expressions and nervousness. It was very entertaining to watch and just about every scene made me smile or chuckle.
Anyone who has ever been sucked in by an MLM or "get rich quick" scheme should see this film. It will make you a "True Believer," if you know what I mean.
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