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Super Bowl Ads: GoDaddy May Be Up To Its Old Tricks

27 January 2015 6:42 PM, PST | Variety - TV News | See recent Variety - TV News news »

GoDaddy has done a lot of growing up since it first advertised in the Super Bowl in 2005. Now, a stunt it pulled Tuesday suggests the company is reverting back to its infancy.

GoDaddy seems to have put one over on an easily-duped populace, telling consumers it has decided to pull a Super Bowl ad it has been touting for weeks because of complaints it has received about the way it portrays a puppy at the center of the effort. But it feels like this was something the company had planned all along.

The ruckus started after GoDaddy gave a sneak preview of the ad to NBC’s “Today” program The spot, crafted by Barton F. Graf 9000, shows a clever pup being bounced out of a pick-up truck, then finding its way home over many miles of terrain, only to discover he is being sold because the web-hosting firm helped its »

- Brian Steinberg

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