Budding entrepreneurs, inventors and small businessmen (and women) pitch their ideas to the five "dragons" - real-life business leaders and millionaires, with real cash to invest in the companies they feel will make it. Each 'contestant' must convince the 'dragons' to part with thousands of pounds to make their dreams a reality. Written by
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The show is based upon the Japanese series "Money no Tora" (Money Tiger). There are also Canadian and Australian versions of Dragons' Den. See more
Himself - Dragon
I think it's a totally, totally, flawed idea. I can't think of any sponsor who wants to be put under a table leg, except possibly a carpet manufacturer.
Referenced in Top Gear: Episode #13.7