In this modern age where no-one can keep a secret, not only is it a breath of fresh air that a blockbuster studio can pull a huge surprise hit out of its mystery bag once, but continue to do so for a second and even third time with the likelihood of more in the future. The emergence of J.J Abrams and Bad Robot’s aptly titled “Cloververse” – a cinematic universe of Twilight Zone-esque tales – have changed the way we perceive films from marketing, the groundswell of hype, the delivery of the movies themselves and all the way to hidden lore. And it all started way back in 2007.
I’ve seen it…it’s A Lion!
It has been the tradition for countless decades that a film will be announced via a theatrical or TV trailer which details the basic plot along with cast and crew being named.