Adam Bertocci has a knack for satire and quirky writing. His work is full of humor and odd angles on situations. And yet, this seems to fall short, somehow... the idea just isn't explored as much as it could and should be. While commenting on love by comparing it to creating a film is original and does make for some good scenes, there is simply not enough done with this concept. The plot could possibly have improved through following romantic comedy formula more, and more could have been done to build upon the fact that we're watching a movie-within-a-movie... we're seeing the film being made. It should also be noted that the short is probably most entertaining to film-makers... though I believe anyone with a base understanding of film and knowledge of other movies about love(and the emotion itself, for that matter) will enjoy it. Also, the running time is a little misleading... though it does last for the 9 minutes advertised, about a third of that is pure credits. Featuring a good ending and being altogether entertaining, this could have been excellent, had it done more than scratch the surface of its subject matter. Worth watching, but not too memorable. I recommend this to fans of Bertocci. The behind-the-scenes is also worth a viewing or two. 7/10
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