The show in a behind the scenes look at advertising. I am actually very surprised that the agencies would let "Frontline" see them in action, as I just felt like in many cases they were saying absolutely nothing! In a few cases, they had products which they were advertising in ways that had NOTHING to do with the products! This irritated me to no end. I did, however, find the sessions with the French psychiatrist more interesting and scientific--as well as informative. Still, his job was to get us to buy things we don't need.
The bottom line is that while I didn't like what I was seeing, I appreciate "Frontline" for doing it. It's a very rare insight into a weird and seemingly shallow world--and is never dull. Worth seeing.