Frontline: Season 22, Episode 15

The Persuaders (9 Nov. 2004)

TV Episode  |   |  Documentary
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Ratings: 8.3/10 from 53 users  
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Episode credited cast:
Douglas Atkins ...
Scott Donaton ...
Himself - Editor of Advertising Age
Linda Eatherton ...
Herself - Ketchum Public Relations
Stuart Ewen ...
Himself - Hunter College
Richard Ford ...
Rich Frank ...
Himself - Former President of Walt Disney Studios
Bob Garfield ...
Himself - Columnist for Advertising Age
John Hayes ...
Himself - Chief Marketing Officer of American Express
Richard Howe ...
Himself - Chief Marketing Officer of Acxion
Mitch Kanner ...
Himself - Integrated Entertainment Partners
Herself - Author
Nicholas Lemann ...
Frank Luntz ...
Himself - Luntz Research Companies
Tim Mapes ...
Himself - Marketing Director of Song Airlines
Terry McAuliffe ...
Himself - Chairman of Democratic National Committee


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9 November 2004 (USA)  »

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User Reviews

About people who talk a lot but say absolutely nothing...
5 December 2011 | by (Bradenton, Florida) – See all my reviews

As I watched this episode of "Frontline" with my wife, we both had VERY different emotional reactions. I was appalled how ubiquitous advertising is and see it as a vile product of our age. Heck, one day I expect to see Mt. Rushmore or the Eiffel Tower emblazoned with ads--the problem is getting that serious. My wife, on the other hand, thought I should just lighten up--it's all harmless. My assumption is that you, the reader, are in either my camp or my wife's.

The show in a behind the scenes look at advertising. I am actually very surprised that the agencies would let "Frontline" see them in action, as I just felt like in many cases they were saying absolutely nothing! In a few cases, they had products which they were advertising in ways that had NOTHING to do with the products! This irritated me to no end. I did, however, find the sessions with the French psychiatrist more interesting and scientific--as well as informative. Still, his job was to get us to buy things we don't need.

The bottom line is that while I didn't like what I was seeing, I appreciate "Frontline" for doing it. It's a very rare insight into a weird and seemingly shallow world--and is never dull. Worth seeing.

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