Jason Reitman wrote individual letters to each of the stars in the film telling them why they would be right for the part. Every one of his first choices accepted their parts and most thanked Reitman for his great letter.
One of Sam Elliott's conditions to do the part was to have him carry a rifle in a scene instead of the scripted shotgun. Jason Reitman agreed to change the script. When they were about to do the scene, Reitman realized that he had forgotten about the rifle and went to the prop wagon frantically hoping to find one. There were three guns laying on the tailgate, two shotguns and a rifle. When Elliott picked up the rifle, Reitman breathed a sigh of relief. He asked Elliott if he needed instruction on how to use it. Elliott declined and said that he knew how to use it because the rifle was his.
No one is shown smoking a cigarette throughout the entire movie. In fact, except in the black and white film that Naylor watches, no-one is seen even holding a cigarette. Naylor holds an empty packet and Robert Duvall holds an (unlit) cigar.
When Heather is watching Nick speak to the press on the TV (after the Washington Probe article), the name Theresa Greene is seen on a placard on one of the cubicles in the office. Theresa Greene was the art department coordinator for the movie.
Leading up to its release, it was reported by numerous trade magazines that Tom Cruise had demanded a sex scene involving his wife, Katie Holmes, be cut from the movie. At the 2006 Hay-On-Wye book festival, Jason Reitman dismissed this report as complete rubbish, explaining that these reports came from the film's first festival screening where an overzealous projectionist had accidentally cut the scene when splicing the film together (an easy mistake to make, as the scene came at the end of a reel and followed a couple of seconds of black). At a Q&A that followed said screening, Reitman mentioned to the festival audience that there was a missing sex scene in the version they just saw, which was somehow seen by (equally overzealous) reporters as being a result of Tom Cruise and/or Scientology's involvement.
The Academy of Tobacco Studies building in DC is actually the Department of Energy (the Forrestal Building) on Independence Avenue, SW. The Academy's sign is superimposed over the actual Department of Energy sign.
During the scene in which Nick and Joey are in the amusement park riding the Ferris wheel and are eating what appears to be ice cream, they are actually eating mashed potatoes. The reason for this being that during filming under hot movie lighting, actual ice cream melts too quickly to ensure continuity from shot to shot. The use of mashed potatoes is an old photography trick used commonly in the advertising industry, and is something infinitely more desirable than the other oft-used ice cream substitutes in film or photography: Crisco or Lard.
17 minutes into the film you see an ad "More doctors smoke Alpacas than any other cigarette." This is a spoof on Camels cigarettes, which used that slogan on paper and on old time radio advertisements.
When Nick mentions how smoking was affected by the development of motion pictures, he briefly refers to a scene between Humphrey Bogart and Lauren Bacall. The scene is from the movie To Have and Have Not.
Christopher Buckley's father, columnist William F. Buckley died of emphysema in 2008. One of Buckley Sr.'s last columns before his death was entitled "My Smoking Confessional", in which he wrote he'd ban smoking in America if he had the authority.
Sam Elliot's character is based on real "Marlboro Man" model Wayne McLaren, who contracted lung cancer, testified for anti-smoking legislation, and had the Phillip Morris Company try to deny he was in the ads. Two other models - David McLean and Dick Hammer - also died of lung cancer.