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2008 | 2007 | 2006 | 2005

1 item from 2008

'Horton' walking on eggshells

21 March 2008 | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

Easter isn't a so much a huge boxoffice weekend as it is one that typically requires careful slotting to get moviegoers hopping to local multiplexes.

With lots of kids off from school for Good Friday -- not to mention those enjoying spring break respites from classrooms -- Fox's animated comedy Dr. Seuss' Horton Hears a Who! could top the domestic boxoffice again. A 50% hold should be easily doable under the circumstances and reap more than $22 million, but it could take a bit more than that to beat the Lionsgate comedy Meet the Browns.

Set for more than 2,000 theaters, Tyler Perry's Browns is the latest in a recent series of Easter openers aimed at attracting a substantial black audience. Last April, it was Ice Cube's comedy Are We Done Yet? mounting a $14.3 million opening, and the previous Easter saw the Wayans brothers' Scary Movie 4 debut to $40.2 million.

"Based on the tracking, it certainly seems Tyler's fans are ready to come out in big numbers this weekend," Lionsgate distribution president Steve Rothenberg said. »

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2008 | 2007 | 2006 | 2005

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