Imagine the devil isn't so bad after all. He is just like you and me. Well, not quite like you and me, but perhaps a little misunderstood. He is sick of the bad press he gets. He wants a ...
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Imagine the devil isn't so bad after all. He is just like you and me. Well, not quite like you and me, but perhaps a little misunderstood. He is sick of the bad press he gets. He wants a makeover, a re-branding. He wants to be cool. And who better to help him than one of the top PR executives in the industry. The only problem is he's not dead, yet. Welcome to the weird and mysterious world of Mr Firecul. A world where rules can be broken, deals can be struck and the dead can live on. But above all, where image is everything. Written by
A young man breaks a car window and pinches the suitcase from the front seat. He opens it at home to find lots of IOU's inside promising to pay the buyer £25K for each one. He relates the strange experience that brought him to do this act to his friend, who advises him to either burn them or give them back. Together they head off to try and find out more about the red pieces of paper, but the first house they go to simply takes the piece of paper, gives them cash and shuts the door. They try again but the neighbour tells them that the man they saw died 6 months ago. They go away confused but eager to learn more a dangerous road to follow.
The idea of films set around the devil living within the corporate world is nothing that new or clever Angel Heart and Devil's Advocate both did it, so it is possible that the concept here will work. I won't spoil what aspect of this idea is used here but suffice to say that it starts out interesting, remains interesting but is slowly and steadily undercut by poor delivery. Not in the direction, though because that is roundly quite good, with clever touches and nice shots throughout. No, the problem is in the roundly bad acting.
Ginola is an easy target because he is a footballer. The name value must have really helped the film sell itself but his performance is poor no feeling for his character, he says every line like he is in a school play trying hard but mostly failing. But he is not alone the leading man is clunky and wooden and doesn't convince for a second. This continues all the way down the cast, everyone is artificial and forced heck, even the dancing scene doesn't ring true. It is a shame because the idea is a nice one perhaps with slightly more money, better development at the end to give more of a pay-off and, most importantly, better actors, this could be a good short. As it is now it is only a nice idea.
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