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1 item from 2005

ESPN, Electronic Arts sign 15-year game deal

17 January 2005 | The Hollywood Reporter | See recent The Hollywood Reporter news »

Electronic Arts and ESPN have sealed a 15-year agreement for the development and integrated marketing of EA Sports games featuring ESPN content beginning in 2006. The relationship will include such established EA Sports franchises as Madden NFL, NBA Live, MVP Baseball, NHL Hockey, NASCAR: Chase for the Cup, Tiger Woods PGA Tour and Fight Night, which will be enhanced by ESPN telecast, print and online content. Financial terms of the agreement were not disclosed. The deal also gives EA the ability to publish new sports games based on ESPN media properties. Frank Gibeau, EA's senior vp marketing said that the deal represents a growth strategy for EA. "We want to add new categories to the ESPN brand, including X-Games branded extreme sports games and poker games," said Gibeau. The agreement gives EA access to ESPN programming, personalities and integrated marketing opportunities on ESPN television programming and other ESPN properties, including its magazines and Web sites. The ESPN integration will appear in EA Sports console, handheld, PC and wireless games. The deal runs for 15 years but includes an option for ESPN to terminate the pact after 10 years "under certain conditions," according to press release issued Monday by EA and ESPN. »

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