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Mad Men of reality TV: The Pitch is so boring it would drive Draper to drink

16 May 2012 9:14 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

The Pitch and Shark Tank are both trying to sell you something, but only one of them is really offering something worth buying

Five seasons into Mad Men and only now does someone come up with the idea of a reality show about advertising?

The premise of The Pitch on AMC seems enthralling: two rival agencies. One massive client looking for a game-changing new campaign. One week to come up the perfect pitch. A decade wasted watching rival chefs, designers, artists, models, athletes, dancers and infant pageant queens slugging it out for the grand prize conditioned me to expect a fast-paced hour of blood, backstabbing and breakdowns from hysterical copywriters.

But that's not the approach adopted by The Pitch. Voices are rarely raised above a respectful murmur. Agencies don't take cheap shots at their competitors. There's no bad habits or declarations of "I'm not here to make friends". Instead, we watch soft-spoken professionals, »

- Jonathan Bernstein

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1 item from 2012


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