The deal gives Talpa, which previously held 33% of Sbs, full ownership of the television channels SBS6, NET5, Veronica and SBS9. It also allows Talpa, which was founded by John de Mol, to become a Dutch multimedia company with a strong presence in TV, radio, print and online.
Under the deal, which has yet to receive regulatory approval, Talpa’s stake in the TV guide business “Veronica Uitgeverij” will be sold to Sanoma.
“I strongly believe in a strong Dutch multimedia company that is flexible enough to respond to the changing media landscape, which is primarily a consequence of rapid technological developments,” De Mol said. “Sbs is a unique media asset which will be a key link in the new multimedia company. Access to innovative content and other platforms will be an important