Social climbers, the soul-less big enterprises which doesn't care about firing 100 or 200 employees if they have to, two couples of neighbors that will end up in sort of a love-square; the modern way of life, the big money and the stress of it all against a more human existence, with less money but with more time to ourselves. Some interesting points are showed in El Principio De Arquimedes, no doubt about it. Too bad Gerardo Herrero directed it just like he was an absolute beginner (and he is not, he's filmed more than 20 movies, and produced dozens ...). Stiff and a little stereotyped characters, a bad actor's direction (though there are some nice performers in this movie: especially the fascinating Marta Belaustegui), a script full of forced and so unnatural dialogues, and a poor production. In short: they had the ideas, but they didn't find the way to make them credible.
PS: The props for some of the scenes (such as in that at the new store presentation) are REALLY scruffy!! (look at those logos, my god!). OK, this is Spain, usually they don't have much money for making movies but... come on!
My rate: 4/10
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