Czech Dream (2004)
"Ceský sen" (original title)

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however ... See full summary »

Directors:

Vít Klusák, Filip Remunda

Writers:

Vít Klusák, Filip Remunda

Stars:

Varhan Orchestrovich Bauer, Jaromír Kalina, Vít Klusák

6 wins & 1 nomination.

Cast

Credited cast:
Varhan Orchestrovich Bauer	...	Himself
Jaromír Kalina	...	Himself
Vít Klusák	...	Himself
Martin Prikryl	...	Himself
Filip Remunda	...	Himself
Eva Williams	...	Herself

Storyline

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

---

Plot Keywords:

advertising | supermarket | czech republic | consumerism | hoax | 

---

Genres:

Documentary | Comedy

---

Details

Official Sites:

Official site [cz]

Country:

Czech Republic

Language:

Czech

Release Date:

15 June 2007 (USA)

Also Known As:

Czech Dream

Filming Locations:

Letnany, Prague, Czech Republic

Box Office

Opening Weekend:

$3,887 (USA) (15 June 2007)

Gross:

$17,393 (USA) (28 September 2007)

Company Credits

Production Co:

Ceská Televize, FAMU, Hypermarket Film

Technical Specs

Runtime:

90 min 62 min (TV)

Sound Mix:

Dolby Digital

Color:

Color

Aspect Ratio:

1.85 : 1

Did You Know?

Connections

Followed by Czech Peace (2010)

User Reviews

are we really that stupid?

are we really that stupid? sorry but it seems so.. great idea..the guys that actually did this are amazing and so down to earth..they showed up at tiff (well, one of them did) and you could really realize who comes up which such ideas...young freaks (and it's a compliment) that are convinces that something they do can actually change the way people think, even if at a small range (perhaps far too small)..has it changed anyone? well, the czechs may have some unresolved problems (the boys are actually suing the government :))..but it seems as the movie continues its road along europe it becomes more obvious that such a prank was all so needed..a wake up call maybe for europe..to ad or not to ad..to believe everything they sell or not to believe anything they sell