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David Croft obituary

27 September 2011 4:06 PM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Comedy writer behind TV hits such as Dad's Army, Hi-de-Hi! and Are You Being Served?

David Croft, who has died aged 89, was a survivor of an almost extinct breed in British television: a comedy producer and writer who did not need a marketing survey to tell him what would make audiences laugh. If he found a comedy idea or script funny, he reckoned that it might well amuse others. The axiom came to seem old-fashioned among television executives hungry for ratings, but during a period of more than 30 years, the shows he and his co-writers created – Dad's Army, It Ain't Half Hot Mum, Are You Being Served?, 'Allo 'Allo and Hi-de-Hi! – confirmed his view that, for a writer or producer of comedy, it helped to have a sense of humour.

Croft once said with pride that he had never been commissioned to continue an existing comedy series. Specific ideas or scripts were always submitted, »

- Dennis Barker

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