2 items from 2015
Are these the kinds of TV commercials that viewers won’t ignore?
As the new fall season looms, TV networks are offering a bevy of avant-garde advertising ideas designed to push back against the consumer’s natural tendency to spend a commercial break with his or her head buried in a smartphone or speed past pitches with the help of the fast-forward button. Viewers may see everything from CBS latenight show host Stephen Colbert talking about a product in his own inimitable manner to ads from Telemundo that travel from TV screen to tablet.
Whether the ideas are successful, of course, remains to be seen. But TV networks can no longer run the same coterie of 15- and 30-second pitches and hope for the best. The number of people watching traditional “linear” TV is forecast to peak in 2015, according to ZenithOptimedia, a large ad-buying operation owned by France’s Publicis Groupe, »
- Brian Steinberg
Before we break down the best dressed ladies ever to walk the Espy Awards' red carpet, let's address one thing—we are counting down the seconds to see Caitlyn Jenner's (undoubtedly stunning) red carpet debut at the 2015 show. Now, back to the ladies who've already walked the walk at ESPYs past—Jessica Alba absolutely slayed the red carpet last year in a textured champagne Elie Saab frock with an architectural bodice. Surprised? Neither are we; Jess always nails the red carpet! Not far behind her, Gabrielle Union practically ignited the show in a plunging Marc Bouwer Lbd with mirrored embellishments back in 2013. Also awe-worthy at the 2013 show was Selena Gomez, whose spicy red Dolce & »
2 items from 2015
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