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2 items from 2015

27 February 2015 2:20 PM, PST | Variety - TV News | See recent Variety - TV News news »


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Brazil’s Alice, Felipe Braga on ‘Neymar Jr…,’ Branded Content and Giving Celebs Their Own Voice

27 February 2015 2:43 AM, PST | Variety - Film News | See recent Variety - Film News news »

Starring Alice Braga, the best-known Brazilian actress of her generation, (“Elysium,” “I Am Legend,” “City of God”) directed by Felipe Braga, co-scribe of Stephen Daldry’s “Trash,” and produced by both Bragas (no relation) and Rita Moraes at Los Bragas, 2013’s “Latitudes” was a cry of modernity in Latin America.

An Internet, then TV series (on TNT) then theatrical feature film, it tapped branded-entertainment financing and abandoned local social issues to pick-up on societal trends worldwide: Here the dislocated love story between a fashion editor and photographer which, unspooling at seven luxury hotel worlds, is both enabled and frustrated by their globe-trotting lives. On Friday, at the Rio Content Market, Alice and Felipe Braga present their second production, where they also share directorial duties: the three-season web series, then featured TV series, “Neymar Jr’s Life Outside the Fields,” which is again out of the box, and an act of enfranchisement, »

- John Hopewell

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2015 | 2010

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