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'Sat Yik Gui Nui Wong' (Why Me Sweetie?) marks Hong Kong director Jingle Ma's (his past credits includes Summer Holiday, Tokyo Raiders, Hot War and Fly Me to Polaris) return to the big screen after a year break. His last 2 movies were Goodbye Mr Cool and Para Para Sakura, both released in 2001. His upcoming effort would be Silver Hawk which has Michelle Yeoh in the leads. So movie buffs would certainly expect more when they watch a movie directed by him. But 'Why Me Sweetie?' turns out to be more a slapstick than a romantic comedy, especially in the early parts of the movie.The story centers on Ding Ding (Cherrie Ying), an American Chinese who studies drama in Beijing. One day, she bumps into a bakery shop owner-cum-playboy, Dong (Louis Koo) while on the way to her class. They develop a liking towards each other and decide to meet again. When Ding Ding visits Dong , the latter strangely enough, denies their acquaintance, as if nothing has happened. This lead to a trail of confusion and Ding Ding decides to get to the bottom of the situation. Dong apparently suffers from a selective memory loss syndrome. When he is truly in love with someone, he faints. So the process (or scenes) of Ding and Dong breaking and making up are repeated a few times. Throw in a few sidekicks (like Tats Lau) and you can have a few laughs. Yet, director Ma occasionally succeeds in tugging at the heart strings of viewers.Overall I would like to say you got to be a big fan of Louis Koo or Cherrie Ying to sit through this movie, otherwise forget it.
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