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It’s Not TV: HBO, The Company That Changed Television: Expanding The Brand (Part 1)

5 November 2013 9:21 PM, PST | SoundOnSight | See recent SoundOnSight news »

If you aren’t making any mistakes,

it’s a sure sign you’re playing it too safe.

John Maxwell

By the end of the 1980s, HBO’s nightmarish headlong collision with The Wall in 1984 was just that; a bad dream fading over time. Even during the tough days, the company had remained a money-maker, and although it was taking more effort and cash to bag subscribers, the service was growing again, HBO original programming was racking up awards and acclaim, and in subscriber homes, the channel was kicking broadcast network ass. During the 1990-91 television season, the service beat all three major networks during Saturday and Sunday prime time hours. The good times were back.

Which did not change the underlying, immutable fact, and the greatest lesson to come out of that horrifying 1984 flatline: that the domestic cable universe was finite. Sooner or later, HBO was bound to hit another wall. »

- Bill Mesce

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