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1 item from 2004

'Jordan' boosts NBC's Sunday fortunes

16 March 2004 | The Hollywood Reporter | See recent The Hollywood Reporter news »

Crossing Jordan stayed hot for NBC in its second Sunday outing of the season, which helped the peacock score its second consecutive win on the night in the adults 18-49 demographic. CBS won the night in viewers (13.2 million) thanks to a strong showing from 8 p.m. drama Cold Case (15.9 million, 3.7 rating/10 share in adults 18-49), which ranked as the most-watched program of the night, according to preliminary estimates from Nielsen Media Research. CBS also saw a respectable performance from its 9-11 p.m. original telefilm Family Sins (12.3 million, 3.9/10). In its second week in its new Sunday 10 p.m. berth, the NBC forensic drama Crossing Jordan (12.8 million, 4.7/12) dominated the hour against ABC's The Practice (9.1 million, 3.3/9) and held virtually all of its Law & Order: Criminal Intent (14.6 million, 4.9/12) lead-in in the demo. Those two dramas offset softness from 7-9 p.m. from Dateline: NBC (9.5 million, 2.7/8) and American Dreams (9 million, 3.1/8) and gave NBC the nightly win over CBS in adults 18-49 (NBC's 3.9/10 to CBS' 3.5/9). »

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