The American Experience: Season 16, Episode 6

Tupperware! (9 Feb. 2004)

TV Episode  -   -  Documentary | History
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Ratings: 7.3/10 from 61 users  
Reviews: 5 user | 1 critic

This is about the origins of Tupperware in Massachusetts.

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Title: Tupperware! (09 Feb 2004)

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Episode credited cast:
Will Le Bow ...
Earl Tupper (voice) (as Will LeBow)
Karen MacDonald ...
Brownie Wise (voice)
Brownie Wise ...
Herself (archive footage)


TUPPERWARE! follows the rise of reclusive inventor Earl Tupper's plastic bowls to icon status more than 40 years ago, thanks to the savvy marketing skills of a single young mother, Brownie Wise. The duo's unlikely partnership not only changed the way Americans stored food, but created the phenomenon of thousands of women making money by selling products from their living rooms. Written by Ian Mohr

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9 February 2004 (USA)  »

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User Reviews

The exciting and sordid past of Tupperware...
20 October 2011 | by (Bradenton, Florida) – See all my reviews

I had assumed that this film was a documentary about the Tupperware company and its history. Well, that's not exactly what it's about--but it's about a portion of the history of the company. It's all about the early years of Tupperware--a company started by a man named Tupper. Soon after creating these really innovative kitchen productions, sales were only okay and SHOULD have been better. When a lady named Brownie Wise found the products, she loved them and thought they were not being marketed correctly. So, she contacted Tupper and suggested they be sold at parties--Tupperware parties. Not surprisingly, Tupper hired her and soon sales went through the roof and the company grew and prospered. And, a strange new culture was created--an almost cult-like devotion to the company and a new way for women to find meaningful work. But, despite being a great success story, in the end, it all became screwed up--and it's really up to you to see this film and find out why.

I liked this film because it is a great illustration of the idea that history does NOT need to be about wars and dead white guys. It can be fun and cultural--and topics as mundane as Tupperware are fair game. Interesting, but I do wish that history post-1957 had been covered as well. Worth seeing...

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