American Experience: Season 16, Episode 6

Tupperware! (9 Feb. 2004)

TV Episode  |  TV-G  |   |  Documentary, History
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Ratings: 7.3/10 from 64 users  
Reviews: 5 user | 2 critic

This is about the origins of Tupperware in Massachusetts.


(as Laurie Kahn-Leavitt)


(as Laurie Kahn-Leavitt)
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Title: Tupperware! (09 Feb 2004)

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Episode credited cast:
Will Le Bow ...
Earl Tupper (voice) (as Will LeBow)
Karen MacDonald ...
Brownie Wise (voice)
Brownie Wise ...
Herself (archive footage)


Tupperware! tells the remarkable story of Earl Silas Tupper, an ambitious but reclusive small-town inventor, and Brownie Wise, the self-taught sales-woman who built him an empire out of bowls that burped. Brownie was an intuitive marketing genius who trained a small army of Tupperware Ladies to put on Tupperware parties in living rooms across America in the 1950s. She rewarded her sales force with minks and modern appliances at extravagant annual jubilees which the company filmed. her saleswomen earned thousands, even millions, selling Tupperware. And the experience changed their lives. Written by Laurie Kahn

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Release Date:

9 February 2004 (USA)  »

Filming Locations:

Company Credits

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Technical Specs


Aspect Ratio:

16:9 HD
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User Reviews

The exciting and sordid past of Tupperware...
20 October 2011 | by (Bradenton, Florida) – See all my reviews

I had assumed that this film was a documentary about the Tupperware company and its history. Well, that's not exactly what it's about--but it's about a portion of the history of the company. It's all about the early years of Tupperware--a company started by a man named Tupper. Soon after creating these really innovative kitchen productions, sales were only okay and SHOULD have been better. When a lady named Brownie Wise found the products, she loved them and thought they were not being marketed correctly. So, she contacted Tupper and suggested they be sold at parties--Tupperware parties. Not surprisingly, Tupper hired her and soon sales went through the roof and the company grew and prospered. And, a strange new culture was created--an almost cult-like devotion to the company and a new way for women to find meaningful work. But, despite being a great success story, in the end, it all became screwed up--and it's really up to you to see this film and find out why.

I liked this film because it is a great illustration of the idea that history does NOT need to be about wars and dead white guys. It can be fun and cultural--and topics as mundane as Tupperware are fair game. Interesting, but I do wish that history post-1957 had been covered as well. Worth seeing...

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