Some of the characters in the movie are based on characters in the 'Alice in Wonderland' book. For Example, Whitey (Danny Dyer) is the White Rabbit. The main character Alice is Alice. Gonzo (Matt King) is the Dodo. Harry Hunt (Nathaniel Parker) is the King and Queen. Hattie (Bronagh Gallagher) is the Mad Hatter. Midge (Steve Haze) is the Doormouse. DJ Felix Chester (Gary Beadle) is the Cheshire Cat. Caterpillar (Paul Kaye) is the Caterpillar. The Duchess (Pam Ferris) is the Duchess who sneezes from the pepper and gives Alice a baby that turns into a pig. Tweedle Dee and Tweedle Dum are Tweedle Dee and Tweedle Dum. The man that Alice sits next to in the 'Drink Me' bar with the long mustache is the Walrus from 'Through the Looking Glass'.
When Alice is sitting at the bus stop and looking around at the stickers on the wall of the bus shelter, one of the stickers is a Mark Williams Films logo sticker, which is first seen during opening credits.