Small Mall (2004)
"Mjóddin slá í gegn" (original title)

A Eurovision singer, Icelands strongest woman, a male model, A plumber who want's to direct. They all work in the shopping mall that this documentary focuses on.

Director:

Róbert I. Douglas

Writer:

Róbert I. Douglas

Stars:

Erlendur Eiríksson, Damon Younger, Hjörtur Herbertsson

Cast

Credited cast:
Erlendur Eiríksson	...	Elli
Damon Younger	...	Ási sækó
Rest of cast listed alphabetically:
Hjörtur Herbertsson

Storyline

A Eurovision singer, Icelands strongest woman, a male model, A plumber who want's to direct. They all work in the shopping mall that this documentary focuses on.

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Plot Keywords:

iceland | shopping | reykjavik iceland | suburbia | icelandic | 

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Genres:

Documentary | Comedy | Reality-TV

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Details

Country:

Iceland

Language:

Icelandic

Release Date:

6 March 2004 (Iceland)

Also Known As:

Small Mall

Filming Locations:

Reykjavík, Iceland

Box Office

Budget:

$100,000 (estimated)

Company Credits

Production Co:

Film Douglas & Li

Technical Specs

Runtime:

67 min

Color:

Color

User Reviews

Quirky and fun characters, but not enough "oomph" - 5 of 10

I enjoyed the characters in this mockumentary, but I was left bored in too many parts. I thought there could have been more to flesh out with them, but perhaps it was meant to be more 'real'? I do not know. But I do know that I was looking at my watch at several points in the film (ok, I actually do not wear a watch, but I would have looked at it if I did wear one), wondering where it was going. I found the characters fun and interesting, but only mildly so and I did not get enough punch from their anxieties and odd lives. Perhaps I expect too much. I liked the idea of a depressed security guard and the assistant mall director cleaning toilets, but sadly, not much else was done with it. Worth watching, but I stayed up till 2am catching this and I am still not sure of it's merit. At the very least, it's a fat five of ten from me.