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Launched in 1989, NBC's "The More You Know" series of brief public service announcements has utilized the talents of some of Hollywood's brightest stars (almost only actors appearing on NBC-TV programs at the time), writers, and directors to deliver messages about such topics as tolerance, mentoring, parental involvement, and the prevention of violence. The winner of numerous Emmy and Peabody Awards, "The More You Know" has been praised for its effectiveness in harnessing the power of television for a greater good. Written by
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NBC's series of "The More You Know" commercials, while possibly informative to very few, simply state the obvious. Thank you for the attempt at educating us, NBC, but I already know not to give my children drugs and to tell them not to get into strangers' cars. These commercials have all been weak five-second presentations which will not have any effect on parents or children, nor will their continued use give the celebrities who appear in them any recognition as being helpful or insightful in respect to the content of the commercials. I've been seeing these presentations on NBC for over a decade now, and have yet to view one that has left any impact on how I view their subjects.