Launched in 1989, NBC's "The More You Know" series of brief public service announcements has utilized the talents of some of Hollywood's brightest stars (almost only actors appearing on ... See full summary »
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3 wins. See more awards »

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Anissa Ayala ...
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Launched in 1989, NBC's "The More You Know" series of brief public service announcements has utilized the talents of some of Hollywood's brightest stars (almost only actors appearing on NBC-TV programs at the time), writers, and directors to deliver messages about such topics as tolerance, mentoring, parental involvement, and the prevention of violence. The winner of numerous Emmy and Peabody Awards, "The More You Know" has been praised for its effectiveness in harnessing the power of television for a greater good. Written by Anonymous

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Spoofed in Saturday Night Live: Steve Carell/Usher (2008) See more »

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Now more than ever
20 November 2004 | by See all my reviews

Given the recent success of mis- and dis-information, these PSA seem more relevant than ever. A review of the contributors will give the reader a good indication of the broad base of support this project enjoyed. NBC has been producing these short "commercials" since 1989. THE MORE YOU KNOW public service campaign has been a widely recognized for its excellence and has been awarded Emmy and Peabody awards. The espoused goal is to educate and raise awareness about important societal issues. The campaign has also provided valuable referral and resource information through on-air public service announcements, print materials, local community outreach efforts and programming. In a time when FOX news passes for accurate information and CNN reads Whitehouse press releases without critical examination, we NEED these messages.


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