3 items from 2013
Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips.
The Pepsico-owned snack brand has spent the last several months paired up with WWE as the main sponsor of “SummerSlam,” which took place Aug. 18, inside Los Angeles’ Staples Center. Event is WWE’s second most popular pay-per-view behind “WrestleMania” each year.
What made Doritos’ tie-in unique was that it revolved around finding a WWE fan bold enough to drop everything and fly to L.A. in order to take a body slam from 412-pound wrestler Mark Henry in return for ringside seats to “SummerSlam.”
At a time when marketers are looking for innovative ways — make that desperate to identify stunts — to stand out among their core consumer, Doritos’ tag team with a WWE fan is notable for several reasons:
■ The body slam, »
- Marc Graser
The theatrical trailer for Fruitvale Station has debuted. The drama, previously titled Fruitvale, is based on a New Years Day 2009 incident at Oakland's Fruitvale Bart station, where an altercation occurs, police arrive and a 22-year-old named Oscar Grant ended up being shot. Film Review: Fruitvale Station The trailer, set to The Roots "Now or Never," flashes back to preparations for festivities on New Years Eve. Michael B. Jordan (Chronicle) plays Grant and Octavia Spencer (The Help) plays his mother, Wanda, in the Ryan Coogler-directed film. Fruitvale Station was acquired at this year's Sundance Festival by the Weinstein Co. for $2.5
- THR Staff
New Kids on the Block released their very first album in 1986. On April 2, 27 years later, they’ve dropped their tenth! Live stream the full album, ’10′ right here!
Cue the screams! New Kids on the Block have finally released a new album! 10 hit stands on Tuesday, April 2. In a little over a month, the band will also be heading on their Package Tour with two other top boy bands – 98 Degrees and Boyz II Men!
New Kids On The Block Releases ’10′
NKotB already shared their first single “Remix (I Like The)” from 10 back in January, but now you can hear the full album. 10 is their first album since 2008.
10 includes 12 new tracks by the band, including a few that they wrote themselves. “Miss You More” was co-written by Donnie Wahlberg, and both “Back To Life” and “Now Or Never” are co-written by Joey McIntyre.
Next Up: The Package Tour With 98 Degrees & Boyz II Men »
- Emily Longeretta
3 items from 2013
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