The Apprentice (2004– )

TV Series  |  TV-PG  |   |  Game-Show, Reality-TV

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A reality-tv based show in which contestants compete for a job as an apprentice to billionaire American Donald Trump.


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Season 15 Premiere

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At a red-carpet event, the finalists present a commercial they created for Universal Orlando Resort, after which the winner is revealed.

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S14.E7 Universal Wizards
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Nominated for 9 Primetime Emmys. Another 13 wins & 12 nominations. See more awards »



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Series cast summary:
 Himself / ... (186 episodes, 2004-2015)
 Herself - Boardroom Advisor / ... (87 episodes, 2006-2015)
George Ross ...
 Himself / ... (75 episodes, 2004-2015)


"The Apprentice" is a 15-episode unscripted drama in which 16 candidates from all walks of life, including both Ivy League MBA graduates and street entrepreneurs with no college education, will endure rigorous tasks each week while living together in a hip Manhattan loft apartment. The tasks will test their intelligence, chutzpah and street-smarts. They will face the challenges of living in close quarters and must compete sometimes humorous but always difficult job assignments and will be forced to think outside the box in order to outshine each other to get to the top. Upon their arrival to New York City (some for the very first time), the 16 candidates will be rushed over to Trump Tower to meet with Donald Trump, the centerpiece and driving force of this series. After splitting the group into two teams of 8, Trump then issues the first task. Teams will be given time constraints for each task and they will be observed by either Trump himself or members of his staff at every moment ... Written by NBC

Plot Summary | Add Synopsis


It's nothing personal... it's just business. See more »


TV-PG | See all certifications »

Parents Guide:





Release Date:

8 January 2004 (USA)  »

Also Known As:

All-Star Celebrity Apprentice  »

Filming Locations:


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Did You Know?


The apartment we see the contestants return to was built as a set in the Trump Tower. See more »


In several of the episodes, when the fired apprentice leaves Trump Tower they get into a cab in which the hack number is clearly visible; however, when the cab pulls away there is a different number on the side of the cab. See more »


Donald Trump: [Looking at Sam] I never knew you were so short.
See more »


Referenced in The Tonight Show with Jay Leno: Episode #20.191 (2012) See more »


For The Love Of Money
by The O'Jays
See more »

Frequently Asked Questions

See more (Spoiler Alert!) »

User Reviews

Exposes People's Strengths, Weaknesses, Inner Demons and Ultimate Ego
11 October 2007 | by (Oakland, CA) – See all my reviews

The interesting aspect of "The Apprentice" is it demonstrates that the traditional job interview and resume do not necessarily predict teamwork skills, task dedication, and job performance. And they certainly don't reveal any hidden agendas. In other words, a good indicator of potential may be to see a job applicant in action which is the point of "The Apprentice". People vying for a corporate position may hand over a sugar-coated resume and put on their best personality attire for the interview, but these are not necessarily the best indicator of strengths, weaknesses, and performance.

Briefly, "The Apprentice" involves 16 job candidates competing for the ultimate career opportunity: a position in real estate magnate Donald Trump's investment company. "The Apprentice" refers to the winner who will win a salaried position, learn the art of high stakes deal-making from the master himself, and, presumably, gain prime corporate connections. The position is a dream-come-true for those wanting to make more money than the GNP of some foreign countries. To entice the candidates, Trump shows off his private jet, his private luxury apartments replete with statues and artwork, his limos, his connections to celebrities, and other aspects of the life of a billionaire magnate.

The road to success is not easy. The group is divided into two teams that compete against each other. Each has a corporate-sounding name, such as Versacorps and Protégé Corporation. The teams are assigned tasks that entail an entrepreneurial venture such as creating advertising, selling merchandise, or negotiating. Teams select a project manager who provides the leadership and organizational skills to complete the task. If they win, the manager receives a lot of credit, particularly in the eyes of the final arbiter. If they lose, the manager may also become the scape-goat. Some of the tasks are monumentally difficult with only a day or two to complete. Tasks may involve creating a TV commercial, or print ad. Others may involve selling at a retail outlet or on the street.

The tasks bring out the best and worst in the participants. They often show immediately who is the most reliable, who is the most trustworthy, and who is hard working. And the tasks also expose who is not a good team player, who is inefficient, and who seems only out for themselves. The tasks invariably reveal in unexpected ways the strengths and weaknesses of the participants and in particular the project manager. How well the manager communicates with the team, delegates work, organizes time, and sets specific goals will largely determine the outcome, but it does not necessarily predict the winner.

The single-most telling aspect of someone's potential is when he or she is assigned as a project manager. Their real abilities as opposed to their self-propagated abilities immediately show through the veneer that cannot be hidden by a $100 silk tie or a beautiful makeover. Leadership qualities and/or weaknesses often become agonizingly obvious after only a few minutes. Those promoting themselves as top-notch leaders are not always as strong when put into a real-life leadership situation. It is always easier to "toot your own horn" than to actually engage in leadership. Project managers, even those on the winning teams, often do not formulate a cohesive strategy. They often believe that by diving off the deep end to complete the task at the first minute rather than taking a little time to organize and discuss how the task will be completed is more efficient. More often than not, members of an ill-strategized team are running around like headless chickens figuring it out as they go along, and in the long run they end up wasting far more time.

The winning team gets a taste of the high life, such as eating dinner at an exclusive restaurant, flying in a private jet, and/or meeting a celebrity. The losing team comes to the dreaded board room where Trump hears the lame excuses of the members and knocks off one or more of the contestants like pieces off a chess board with the now infamous "You're fired". Often, the project manager is held partially responsible for the team's loss, and may be the target of Trump's accusatory rhetoric. Every week, at least one person becomes a casualty from the losing team.

My least-favorite aspect of "The Apprentice" is the board room. While the tasks themselves bring out the strengths and weaknesses in the candidates, the board room often brings out the worst. Unfortunately, the rules of the game insist there is one winning team and one losing team, even if the competition was close. Members of the losing team start accusing each other, often ruthlessly, about who was at fault. And sometimes more than one person gets fired. I seldom see an under-performing candidate take responsibility for their actions in the board room. Kristi Frank and Kwame Jackson were possibly the only candidates who took full responsibility for her team's losses and received no recognition for this selfless act. For me, Kristi Frank and Kwame Jackson had the most integrity of all the candidates. However, Trump saw Kristi as weak and fired her, claiming she wasn't standing up for herself, which may mean he values ego more than integrity. No one should sacrifice their integrity for this. Kristi Frank may not have become the apprentice but she can live with herself knowing she did not blame others unjustly. Isn't that worth as much as "winning"?

The strength of "The Apprentice" is also its weakness. Because team performance is evaluated strictly by winners and losers, other evaluation opportunities are overlooked. Barring huge gaps between the winning and losing teams, sometimes a losing team exemplifies a high standard of teamwork and efficiency. I have seen losing teams sometimes appearing better organized than the winning team. We Americans are so often obsessed with winning and losing that we often overlook excellence.

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