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Chile’s Tvn Boots Its Cultural Profile with a BBC Earth TV Slot

24 July 2015 7:04 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Expanding a long-term relationship, BBC Worldwide and Chilean pubcaster Television Nacional de Chile (Tvn) have inked a pioneering deal for the Latin American free-to-air TV market to launch a programming slot on Tvn dedicated to premium content from BBC’s new brand BBC Earth.

Starting in August, the two-year pact will allow Tvn to broadcast 72 hours of BBC Earth’s high-profile programming, mainly natural life and science documentaries.

For Tvn, which operates in Chile under a self-financing competitive business model that puts special emphasis on cultural programming, this commitment represents “an important step for the dissemination of cross-media content with the potential to fulfill an educational and cultural role in the formation of audiences,” according to Carmen Gloria Lopez, Tvn executive director.

BBC Earth branded content will plow fertile ground. The latest amendment to Chile’s free-to-air TV cultural programming regulations, effective from October 2014, requires broadcasters to air four hours of cultural programming a week, »

- Emiliano De Pablos

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