10.5 (2004) - News Poster

(2004– )

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'Friends' tie-ins fuel NBC

'Friends' tie-ins fuel NBC
NBC has the wind at its back after the first full week of the May sweep. The Friends finale frenzy has pushed the peacock's adults 18-49 demo rating up 20% over the comparable period in the May 2003 sweep -- and that's before the sitcom's Thursday swan song is considered. For the sweep (April 29-May 26) period through Wednesday, NBC is averaging a 5.3 rating/15 share in the adults 18-49 demo, according to Nielsen Media Research. The peacock got a boost Wednesday from a two-hour installment of newsmagazine Dateline NBC devoted to the sitcom, which racked up the network's best Wednesday numbers since September. NBC also scored Sunday and Monday with its four-hour earthquake disaster miniseries 10.5. NBC also has the lead for the sweep-to-date in total viewers with an average of 13.4 million, up 17% from its year-ago sweep benchmark.

NBC's '10.5' rocks, rolls way to Mon. win

NBC's '10.5' rocks, rolls way to Mon. win
NBC was moving and shaking on the Nielsen scale Monday with the conclusion of its earthquake disaster miniseries 10.5. The peacock won the first Monday of the May sweep with its 9-11 p.m. miniseries, which brought in 19.6 million viewers and 7.8 rating/19 share in the adults 18-49 demographic, according to preliminary estimates from Nielsen Media Research. Despite the force of 10.5, the competition held up reasonably well. CBS' 9 p.m. tentpole Everybody Loves Raymond (17.2 million, 5.7/14) was on par with recent deliveries while 9:30 p.m. freshman Two and a Half Men (16.3 million, 5.8/14) shined by not only holding but growing, albeit by a one-tenth of a rating point, from its adults 18-49 lead-in.

Sergei to 'Pearl'; Fox has 'Quints'

Sergei to 'Pearl'; Fox has 'Quints'
Ivan Sergei has been tapped to star in NBC's drama pilot Pearl City. Meanwhile, Fox has picked up Quints, a comedy pilot from writer-producer Mark Reisman. Pearl City, from NBC Studios, is an ensemble drama set in Pearl City, Hawaii, that follows a diverse team of local police detectives as they solve crimes. Sergei will play an arrogant, unorthodox detective. He joins Sharif Atkins, who was previously cast in the show (HR 1/20). Sergei co-stars on NBC's drama Crossing Jordan and will appear in the network's miniseries 10.5 in May. He is repped by CAA and manager Joanna Burstein. Quints, from 20th Century Fox TV and Imagine TV, centers on 15-year-old quintuplets living in a three-bedroom suburban house. Reisman penned the script and is executive producing with Imagine TV's Brian Grazer and David Nevins. This is Fox's second stab at developing a series about multiple-birth siblings. In 2002, the network did Septuplets, a drama pilot that made it to the network's schedule as a midseason series before being scrapped.

NBC prepares Delaney, Garth for star turns

Emmy winner Kim Delaney is in final negotiations to star in NBC's four-hour miniseries 10.5, about a deadly earthquake hitting the West Coast. The network has also has given the green light to Secret Santa, a holiday movie to star Beverly Hills, 90210 alumna Jennie Garth. In the mini, from Jaffe/Braunstein Films and Pearl Pictures, Delaney will play the central character, a gifted female seismologist at the University of Washington. When an earthquake in the Northwest triggers a series of shakes of increasing magnitude, she warns that the quakes are interrelated and a likely precursor to a big one -- but her theory is met with skepticism. She is proved right as the tremors get worse and massive evacuations as well as a plan to use nuclear warheads are put into action.

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