It may only be early October, but it's probably safe to call Hotel Gb the weirdest television series of the year. While its competitors have been busy ploughing funds into scripted television – drama in the case of ITV and the BBC, comedy in the case of Sky – Channel 4 has decided that it badly needs to invest in the kind of celebrity reality show that people haven't really enjoyed watching for five years.
If you haven't seen the opening two episodes, then Hotel Gb is best described as The Hotel, but with celebrities. Or Big Brother, but about a hotel. Or The Apprentice, but with more Gok Wan. Or Carry On Camping, but with Kim Woodburn instead of Barbara Windsor. Or Hell's Kitchen, but with Paddy McGuinness instead of any discernible point.