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Many if not most of Hong Kong's movies in recent years, esp. those that have been exported, are like Hollywood's: low-brow and silly. While not innocent of such antics, Everyday Is Valentine at least retains some of the innocence of the past.
The story is about a real estate agent who lies incessantly but wildly successfully as well. He then meets the girl of his dreams. It is not a spoiler to say that the rest is history, seeing this is a romantic comedy, after all.
Besides the obligatory low-brow snippets, the movie suffers from a simplicity that is common for HK films, and may be a bit jarring for Westerners and others not familiar with the culture. In certain ways, however, it is for the better. It is interesting, for instance, to note the unrealistic "love" and fighting scenes. Quite unsatisfying for those expecting a little (female) nudity.
There's also passing evidence of prejudices against "dark people" and "little people" and a more consistent inability to reject the universal prejudices for wealth and good looks, despite the ending.
Be that as it may, Everyday Is Valentine proves quite enjoyable, and honest enough.
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