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3 items from 2016


Michael Strahan’s ‘Live’ Exit Just the Latest in Morning Anchor Drama

27 April 2016 10:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

The network morning shows are in the midst of a musical-chairs moment that is as much about positioning for the future as it is about the day-to-day battle for ratings and bragging rights.

ABC set off a shuffle — and a kerfuffle — with news last week that “Live With Kelly and Michael” co-host Michael Strahan would move to “Good Morning America” full-time in the fall. Meanwhile, NBC’s “Today” is mulling shifts in its 9 a.m. anchor team as it looks to see who clicks with whom.

The moves are all part of the ongoing nuclear war in the a.m. between the networks, each eager to conquer the early- and mid-morning crowd. Willie Geist, who co-anchors the 9 a.m. hour of “Today,” was dispatched earlier this month to host a revamped Sunday edition of the program. Even CBS stalwart “Sunday Morning” is facing a generational shift as the network tries »

- Brian Steinberg

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Morning-Show Wars Take a Twist as ‘Today’ Trumps ‘Gma’ in Total Viewers

31 March 2016 10:29 AM, PDT | Variety - TV News | See recent Variety - TV News news »

It’s not a good morning at ABC.

NBC’s “Today” claimed Thursday that it trumped ABC’s “Good Morning America” in total viewers for the first time in a non-Olympics week since 2012, the latest twist in the scorched-earth battle between the two networks to dominate the morning-news audience and lock in millions in extra advertising dollars.

NBC said”Today” beat “Gma” by the thinnest of margins – just 49,000 viewers overall and 180,000 people between 25 and 54, the demographic most coveted by advertisers in news programming. NBC’s morning program, which has been on the air since 1952, has generally trailed “Gma” in total viewers since the spring of 2012, the result of viewers being turned off by a “Today” turn toward stories of a more tabloid nature and in reaction to an NBC decision in June of that year to remove co-host Ann Curry from the program.

The results have given some TV-news executives pause. »

- Brian Steinberg

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Morning Show Wars: ‘Gma’ Wins Viewers, ‘Ctm’ Keeps Growing

5 February 2016 6:36 AM, PST | The Wrap | See recent The Wrap news »

All three broadcast morning shows have something to brag about. ABC’s “Good Morning America” was No. 1 in total viewers during the week of Jan. 25, averaging over 5 million viewers. However, NBC’s “Today” show won the key demo by averaging 1.8 million viewers between ages 25-54. Meanwhile, “CBS This Morning” averaged more than 4 million viewers in a week for the first time in 20 years and has shown the most growth among the three, despite finishing third in both viewers and the key demo. Also Read: Donald Trump, Megyn Kelly Could Share Debate Stage After All “Gma” beat “Ctm” by over »

- Brian Flood

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3 items from 2016


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