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IFC Teams With BuzzFeed for Movie Programming Initiative (Exclusive)

25 April 2013 6:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

IFC has partnered with BuzzFeed for “BuzzFeed Block,” a Saturday night movie programming block that offers a BuzzFeed list created exclusively for IFC’s website to complement each broadcasted film.

Initiative kicks off May 4 at 8 p.m. with a double feature of “Boogie Nights.” The accompanying BuzzFeed list is “17 Incredibly Awesome Movie Prosthetics,” which can be found at IFC’s website.

“I’m a fan of BuzzFeed,” Blake Callaway, senior veep of marketing at IFC told Variety. “They always find really interesting intersections of pop culture, and I was looking for a way to promote a movie library in our ‘slightly off’ way.”

BuzzFeed, known for quirky, comedic lists featuring photos and GIFs, has worked with “Good Morning America” and “The Today Show” in the past. Pact with IFC, however, marks the site’s first foray in programming.

BuzzFeed’s lists are widely shared on the web and through social media, »

- AJ Marechal

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