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Good Points, Bad Presentation, Worst Presenter

Author: alborzriazi-25122
17 August 2016

The points made in this documentary are completely legit, and can open many people's eyes to the reality that advertising has always exploited the female image as an object of some sorts.

There's a big BUT. Hearing all this legitimate data coming out of super bias woman with post-feminism ideologies is what makes this movie painful to watch. Hearing her talking about real problems that has haunted the community for decades is something, but hearing despicable jokes aimed at destroying men, in the middle of all this was just as low as a documentary could go. (or rather a short film)

All-in-all, in my humble opinion, I don't recommend anyone to waist 35 minutes of their precious time watching this but learning about the topic could be very much interesting and educational.

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5 out of 10 people found the following review useful:

You should watch this online

Author: anarchistica from Netherlands
11 April 2007

*** This review may contain spoilers ***

Here is a link to the film at Google Video: KUS3 shows you how advertising sends out certain messages that you will otherwise probably not notice. It is mostly focused on North-American advertising but relevant for Western Europe (and perhaps Asia) too.

Though the documentary gives no scientific evidence for its conclusions, putting these ads in context says enough about North-American and Western European culture. Women are shy, passive objects consisting of parts for men to drool over. Men are the violent and dominant human beings that women cannot live without. The only times when roles are reversed is when skin colour comes into play.

This light yet mature documentary brings this with a lot of humour and avoids drama or alarmist attitudes. You should especially watch this if you are a young male with white skin who does not watch TV (or has a TiVo) nor reads 'beauty' magazines.

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