|Index||2 reviews in total|
The points made in this documentary are completely legit, and can open
many people's eyes to the reality that advertising has always exploited
the female image as an object of some sorts.
There's a big BUT. Hearing all this legitimate data coming out of super bias woman with post-feminism ideologies is what makes this movie painful to watch. Hearing her talking about real problems that has haunted the community for decades is something, but hearing despicable jokes aimed at destroying men, in the middle of all this was just as low as a documentary could go. (or rather a short film)
All-in-all, in my humble opinion, I don't recommend anyone to waist 35 minutes of their precious time watching this but learning about the topic could be very much interesting and educational.
*** This review may contain spoilers ***
Here is a link to the film at Google Video:
http://video.google.com/videoplay?docid=-1993368502337678412 KUS3 shows
you how advertising sends out certain messages that you will otherwise
probably not notice. It is mostly focused on North-American advertising
but relevant for Western Europe (and perhaps Asia) too.
Though the documentary gives no scientific evidence for its conclusions, putting these ads in context says enough about North-American and Western European culture. Women are shy, passive objects consisting of parts for men to drool over. Men are the violent and dominant human beings that women cannot live without. The only times when roles are reversed is when skin colour comes into play.
This light yet mature documentary brings this with a lot of humour and avoids drama or alarmist attitudes. You should especially watch this if you are a young male with white skin who does not watch TV (or has a TiVo) nor reads 'beauty' magazines.
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