IMDb > Killing Us Softly 3 (1999)

Killing Us Softly 3 (1999) More at IMDbPro »


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Down 18% in popularity this week. See why on IMDbPro.
Jean Kilbourne (writer)
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Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising... See more » | Add synopsis »
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Jean Kilbourne ... Herself

Directed by
Sut Jhally 
Writing credits
(in alphabetical order)
Jean Kilbourne  writer

Produced by
Sut Jhally .... producer
Film Editing by
Sut Jhally 

Production CompaniesDistributors

Additional Details

34 min

Did You Know?

[first lines]
Jean Kilbourne:Many years ago I saw an ad that changed my life.
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Movie Connections:
References Strangeland (1998)See more »


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5 out of 10 people found the following review useful.
You should watch this online, 11 April 2007
Author: anarchistica from Netherlands

*** This review may contain spoilers ***

Here is a link to the film at Google Video: KUS3 shows you how advertising sends out certain messages that you will otherwise probably not notice. It is mostly focused on North-American advertising but relevant for Western Europe (and perhaps Asia) too.

Though the documentary gives no scientific evidence for its conclusions, putting these ads in context says enough about North-American and Western European culture. Women are shy, passive objects consisting of parts for men to drool over. Men are the violent and dominant human beings that women cannot live without. The only times when roles are reversed is when skin colour comes into play.

This light yet mature documentary brings this with a lot of humour and avoids drama or alarmist attitudes. You should especially watch this if you are a young male with white skin who does not watch TV (or has a TiVo) nor reads 'beauty' magazines.

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