A woman finds work as a model and takes advantage of the publicity she receives, much to the chagrin of her boyfriend.


(as Raymond K. Johnson)


(continuity) (as Philip Dunham), (adaptation) (as Raymond K. Johnson) | 1 more credit »


Cast overview:
Helen Rogers
Jim Morgan
Laura Jones
Don Reynolds (as Malcolm MacGregor)
Joe Black
Art Howard ...
Mr. Stoner
Gloria Gordon ...
Mrs. Stoner
William H. Strauss ...
Carl Blatz
John S. Peters ...
Von Berg (as John Peters)
John Cowell
Phil Dunham


A woman finds work as a model and takes advantage of the publicity she receives, much to the chagrin of her boyfriend.

Plot Summary | Add Synopsis


A Racy Riotous Romance of Hollywood!


Action | Drama





Release Date:

2 February 1936 (USA)  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


This film's earliest documented telecasts took place in Los Angeles Saturday 20 August 1949 on KTSL (Channel 2) and in New York City Sunday 9 April 1950 on WPIX (Channel 11). See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

Despite the saucy innuendo, the film is quite tepid.
13 March 2012 | by (Bradenton, Florida) – See all my reviews

The DVD for this film bears the title "The Lure of Hollywood"--perhaps in an attempt by Alpha Video to make it appear to be an exploitation film (and they market quite a few of them). IMDb does not list this alternate title, so it took some digging until I could establish that these were the same film.

Marian Nixon plays a girl who doesn't want to settle for second best. She is offered chance to be a model and jumps at it. Her boyfriend is upset--he just wants to marry her and settle down to a life of domestic bliss. But she has stars in her eyes--and soon learns to use publicity to create a new movie star persona. Throughout all this, the sappy boyfriend is always waiting nearby--hoping that she'll come to her senses and give up this new life.

Overall, a decent film but one that seemed pretty tame and a bit tepid from time to time. Had this been made during the Pre-Code years (1934 or before), the film probably would have been a bit racier...and more interesting. Still, it's not a terrible film and it's worth seeing if you want to see what a very low-budget version of both "A Star is Born" and "Red-Headed Woman" would be like if they were merged into one movie. Otherwise, there are a lot better movies out there that touch on these same themes, as occasionally "The Reckless Way" comes off as a bit cheap and second-rate.

1 of 2 people found this review helpful.  Was this review helpful to you?

Contribute to This Page

Create a character page for: