Early in 1996, three Republican campaign operatives take a job in secret assisting Boris Yeltsin's reelection. Once in Moscow, they find he's polling at 6 percent with the election a few months away. While Dick Dresner wants to go home, George Gorton and Joe Shumate vote to stay. First, they must get someone's attention; they succeed finally with Yeltsin's daughter. Then it's polling, focus groups, messages and spin. Even as Yeltsin's numbers go up, the trio are unsure who hired them and whether Yeltsin's allies have a different plan in mind than election victory. When the going gets toughest, it's Gorton who puts a spin on our stake: democracy and capitalism must win. Written by
Electing a Russian president the American way.
Did You Know?
After the Yeltsin campaign, Gorton went on to be Arnold Schwarzenegger's political consultant, running Arnold's first campaign. The initiative, Proposition 49, created after school programs for kids and gave Arnold the credibility on public policy issues that propelled him to win the 2003 recall election for governor in California. Gorton also consulted to Arnold on the recall election. See more
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