Chasing Papi
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1 item from 2003

'Papi' chasing Latinos

10 April 2003 | The Hollywood Reporter | See recent The Hollywood Reporter news »

For a low-budget romantic comedy toplined by largely unknown actors, Chasing Papi comes weighted down by expectations. That's because the Fox 2000 release is the latest attempt by the film industry to capitalize on the booming Latino population in the United States, which has proved to be an elusive audience. But if Papi, which arrives in theaters Wednesday, scores, it could pave the way for more Latino-themed films -- a category that Hollywood has long ignored, according to many in both the Latino community and the film industry. "There are a number of people around town with Latino projects on the back burner right now just waiting to see how 'Papi' does," says Christy Haubegger, a CAA agent who advises clients on marketing to Latino audiences. "It is an unfair burden for this movie to bear -- to represent not only its entire category or genre but an entire community." Unfair, perhaps, but not surprising, considering the industry's copycat mentality and the widespread belief that the Latino market has been largely underserved considering its size and appetite for movies. Latinos have the potential to be a potent boxoffice force -- though they account for 13% of the current U.S. population, they line up for 15% of U.S. movie admissions, according to the MPAA. »

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