10 user 9 critic

Strawberries in the Supermarket (2003)

Jagoda u supermarketu (original title)
Ex-soldier storms supermarket and takes all cashiers captive because one of them insulted his grandmother.



1 win & 1 nomination. See more awards »
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Cast overview, first billed only:
Ratnik (as Srdjan Todorovic)
Dubravka Mijatovic ...
Danilo Lazovic ...
Sef specijalaca
Goran Radakovic ...
Vlasnica supermarketa
Nikola Simic ...
Zorka Manojlovic ...
Marko Jeremic ...
Goran Susljik ...
Mrsavi lopov
Milos Samolov ...
Debeli lopov
Bozidar Stosic ...
Stariji policajac (as Bole Stosic)
Djordje Brankovic ...
Mladi policajac
Branko Cvejic ...


Ex-soldier, Marko, storms supermarket and takes all casheers captive because one of them insulted his grandmother. Jagoda is self-conscious country girl in her late 20's/early 30's who thinks that her "expiration date" has passed long time ago. Surreal situation, jazzed with comedy stunts, helps two characters (Marko and Jagoda) to find their place in world. Written by Flexible Flyer

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Release Date:

28 May 2004 (Italy)  »

Also Known As:

I Jagoda sto supermarket  »

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User Reviews

Perverse apology of Milosevic`s dictatorship
12 February 2003 | by (Belgrade, Serbia) – See all my reviews

JAGODA U SUPERMARKETU is all about ideology. The films focuses all its` energy in attempts to defamate globalization which is fine. The only problem is that it was made in Serbia where poverty and spiritual decay rule. Also, in such a state, Milic film claims that love can overthrow any pain and thet our only trouble is the fact that Americans are openning supermarkets.

Wrong! There is no love in decay. Decay is sickness not a state of grace.

When it comes to craft, which was supposed to shaded by ideology, let`s begin with screenwriting. Screenwriting is horrible. This film feels like a 1985 comedy that scored a BOMB in Maltin guide. The dialogue is vulgar and as many films before, it relies on vulgar displays of verbal wit.

Characters are flat and acting is weak since actors cannot create out of nothing. Also, Branka Katic, one of our major stars, is too old for this role even though she was a typecast. Problem is, she belonged in this type ten years ago, in 1992. Now, its` 2002/2003 and she must move on. Aging is not her problem. It`s all about the director who picks the cast of main characters.

Milic`s staging and editing are neat. Editing and cinematogralhy are top-notch when compared to Serbian standards. Of course, Emir Kusturica`s credit as producer means that this film was made on a budget. I hope Milic will rebound from this abyss because underneath piles of producer and festival inflicted compromise lays a talented craftsman that can make a solid picture given a good script.

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