The major studios took turns on a rotating schedule of producing these
annual appeals, to aid the Will Rogers Memorial Fund, to the
movie-goers of the country. This was Hollywood's version of
radio/television PSAs...except these featured star-studded casts who
also donated their services. The craft unions waived their compensation
rules regarding the Will Rogers Memorial Fund shorts.
The finished shorts were supplied free to the theatres of the country,
and after each showing of the short, the ushers would pass a bucket
through the rows(closely supervised by house management)to gather
donations from the patrons.
And, since these shorts were intended to play in as many theatres as
possible during the "Will Rogers National Theatre Week," usually in
late April, the number of release prints far exceeded the number
usually struck...for any kind of short or feature film.
On "Auld Lang Syne," Major N. Levinson, head of the Warners' sound
department, made 13 sound negatives simultaneously and electrically as
the basis for 4,000 release prints to be made at various processing
plants through the US. The 13 sound negatives were shipped to the key
points (distribution and printing) where the release prints were struck
off, one at a time. The 13 sound negatives and 4,000 release prints
were, at the time, a record.
Add another review