The clues presented in the series were decoded to form a toll-free phone number for viewers to claim a $1 million prize. The prize was won by Mark Nakamoto, of West New York, New Jersey, who was the first to call in after the final set of clues were broadcast on ABC's Monday Night Football. See more »
No one could ever be deluded into thinking that `Push, Nevada' was going to be a mass-market success. To appreciate the series, a potential viewer has to watch every second of every episode; an easily bored viewer wouldn't have had the patience to do this. I suppose ABC's gimmick of embedded clues leading to a $1 million prize was an attempt to garner additional viewer patience, but obviously it didn't work. In contrast, Fox's functionally similar `24' has been able to consistently engage the average viewer to watch every episode, but only by making the conspiracy utterly simplistic and the thrills quick, cheap, and gratuitous. What made `Push, Nevada' great also made it a commercial failure. Only those who enjoyed sifting through the show's clever and quirky minutiae appreciated how truly great the series was.
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